Record Details

The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer

ACS Digital Library

View Archive Info
 
 
Field Value
 
Authentication Code dc
 
Title Statement The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer
 
Added Entry - Uncontrolled Name Mary Tate
Beverley Hope
Brent Coker
 
Summary, etc. After the dot-com bust there is considerable evidence that multi-channel retailers are more successful than purely on-line retailers. Multi-channel retailing is becoming mainstream and considerable research exists on successful multi-channel strategies. Despite this, some organisations are having more success than others with their multi-channel approach. We talked to the management of one of Australasia’s most successful multi-channel apparel and home-ware retailers about the theory and practice of multi-channel retailing, with the aim of building on existing theory in multi-channel e-commerce.
 
Publication, Distribution, Etc. 2005-05-01
 
Index Term - Genre/Form Peer-reviewed Article
 
Electronic Location and Access application/pdf
http://dl.acs.org.au/index.php/ajis/article/view/88
 
Data Source Entry Australasian Journal of Information Systems; Vol 12, No 2 (2005)
 
Language Note en
 
Terms Governing Use and Reproduction Note Copyright © Australian Computer Society Inc. General permission to republish, but not for profit, all or part of this material is granted, under the Creative Commons Australian Attribution-NonCommercial-NoDerivs 2.5 Licence, provided that the copyright notice is given and that reference is made to the publication, to its date of issue, and to the fact that reprinting privileges were granted by permission of the Copyright holder.