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Assessing Joint Service Opportunities through a Consideration of the Motivating and Constraining Factors

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Title Statement Assessing Joint Service Opportunities through a Consideration of the Motivating and Constraining Factors
Added Entry - Uncontrolled Name Mark Borman; University of Sydney
Summary, etc. In a wide range of industries services are increasingly being developed, or evolving, to support groups of organisations. Not all such joint service initiatives though have been successful. The paper aims to highlight potential issues that need to be addressed when investigating the introduction of a joint service by identifying the motivators and constraints. The approach outlined draws upon network externality theory to provide the motivation for a joint service, and resource based and dependency theories to highlight the constraining factors. Three instances of joint services – in the Banking, Telecommunications and Travel sectors – are subsequently examined. It is concluded that as well as providing externality benefits joint service initiatives can also improve the terms of access to a service – in particular through realising economies of scale. Furthermore it would appear that organisations will have to think carefully about the best way to create, structure and manage a joint service initiative – including who to partner with – given their own particular circumstances, as multiple alternative approaches, with potentially differing ramifications, are available.
Publication, Distribution, Etc. 2006-11-01
Index Term - Genre/Form Peer-reviewed Article
Electronic Location and Access application/pdf
Data Source Entry Australasian Journal of Information Systems; Vol 14, No 1 (2006)
Language Note en
Terms Governing Use and Reproduction Note Copyright © Australian Computer Society Inc. General permission to republish, but not for profit, all or part of this material is granted, under the Creative Commons Australian Attribution-NonCommercial-NoDerivs 2.5 Licence, provided that the copyright notice is given and that reference is made to the publication, to its date of issue, and to the fact that reprinting privileges were granted by permission of the Copyright holder.